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What is a natural paint?

These days, a whole variety of paints are offered as being “eco”, “natural”, “bio” or whatever is supposed to obtain the customers’ confidence. Unfortunately, hardly any of these products do what they say on the tin. For interested customers it is difficult to see through the misleading and often enough deceptive attributes attached to totally conventional and not at all ‘natural’ products.

AURO is one of the very few companies who offer products that deserve the characterisation ‘natural paint’. AURO products are consistently produced from raw materials coming from organic or mineral sources.

When looking for high-grade paints that are harmless to human health and the environment as well, the customer is confronted with an impenetrable mass of products. Since “natural”, “eco” or related words have highly positive connotations they are widely used. This leads to a great number of labels on wall paints, lacquers, stains, oils, waxes etc., all of which suggest safety and ecological consistency. Most customers give up in the face of such randomness and, what is more critical, even many retailers or consultants surrender in the face of this confusion.

AURO has always been the pioneer in research and development of natural paints. On the basis of 25 years of experience and our position as market leader, we can name reliable criteria for the choice of consistently ecological products.

A truly natural paint can contain only raw materials from sustainable or mineral sources, it should not contain petrochemistry, and all raw materials have to be declared.

Besides the consistent choice of raw materials, AURO has a permanent quality control system and pursues the optimization of all production processes. The highest possible degree of transparency vis-à-vis our customers is essential. It is guaranteed by acomplete declaration of all raw materials contained in our products.

Producers calling their products ‘natural paints’ although there are great amounts of petrochemicals in their products can often already be identified by the complete lack of a product declaration or by the indication of contents only ‘ex negativo’, mentioning only what is not in the product, like, for example, ‘no harmful ingredients’. Missing or negative or otherwise scretive declarations are a clear indication that this is not a natural paint.

If there is a declaration on the product interested consumers should check it for certain revealing keywords. The declaration of raw materials for a natural paint cannot, for example, include things like isoaliphates, isoparaffines, acrylics, epoxy, polyurethane or similar contents. These are petrochemical ingredients that cannot be re-integrated into the natural raw material cycle and, moreover, draw on reserves that will soon be depleted. This is exactly the opposite of sustainable production. A natural paint should not contain petrochemical ingredients.

AURO focuses on plant sources as suppliers of steadily renewable raw materials. They can be used in various ways. Cellulosis is won from the stems, pigments from the leaves, waxes from the surface of the leaves, fat and protein are obtained from fruits, and fragrances as well as resins are gained from blossoms. Thousands of plant types are the basis for the production of hundreds of thousands of different raw materials.

It is worthwhile to have a close look at the product declaration because the composition of a product is crucial with respect to its ecological and health value, from the production process through the complete life cycle to the disposal of a product.

A truly natural product helps to preserve an intact, sound environment and benefits consumers by the use of reliably natural raw materials. At the end of its life cycle, a natural paint can be composted and does not have to be disposed of as hazardous waste, as is mostly the case with conventional, petrochemical paints.

Consumers looking for a way through the jungle of eco seals, certificates and labels should not let themselves be deceived with false promises of producers but seek professional advice, e.g. in the specialized trade.